FOR CEOS & FOUNDERS
Check your durability.
One score. One report.
Proof of everything you’ve built – and the recognition you’ve earned.
Your baseline score is on us. Where you take it from there is up to you.
Durability is a business’s capability to withstand stress, internal or external, expected or not, and keep performing over time.
You know your business.
Do you know if it’s durable?
You know your business better than any spreadsheet ever will. What you don’t have is a way to prove it — to know for certain what’s stable, what’s at risk, or what needs attention before it becomes a problem.
Use Vixa™ to get recognized & gain resources
Vixa™ is built from four distinct measures:
- What your business is capable of
- How well it executes
- The progress it’s made over time
- How much evidence stands behind the number.
Together, they compress into one score — the Vixa™ score, and the Durability report behind it.
Capture your score once, and you know where you stand today. Update your score monthly and it becomes something more: your own trajectory, not just a moment. A number tracked continuously, showing whether your business is getting stronger or weaker, not just where it stood on the day you last checked.
Interactive Demo
See what a real durability report looks like
OWN YOUR SCORE
Durability is a result of top leadership
It starts with the CEO. You commit to finding out whether the business you are building is durable, and how it holds up next to companies across the country.
Gain your Vixa baseline
Invite your executives
Each executive completes the Capability Profile, which takes about 30 minutes.
Company Profile
A few minutes of background on your business, numbers, and plans.
Capability Profile
Your read on how the business actually runs.
Use of Time
How you really spend your week as CEO.
Financials
Upload your P&L and balance sheet or delegate this to someone else.
See where you stand
One verified number on a 400–900 scale, and a durability report. Once you and your executives finish, your baseline is ready. Nothing to schedule and nobody to wait on.
Where your business stands against the Vixa standard, plus where you and your team see it differently.
Keep your score current and put it to work
Ask Trudy anything, grounded in your business, not generic advice.
Upload financials and redo Use of Time monthly so your score moves with the company.
Backed by research
Over a decade of research, alongside Gallup® — the same work behind the trusted standard TrueSpace owns.
Frequently Asked Questions
Who is this for?
Vixa is built for CEOs, owners, or the senior leader at small and mid-sized businesses. The leader kicks off the assessment and invites whoever on the executive team needs to complete it.
Who from my team should I include?
We recommend including 4-5 key leadership or executive team members—those who are most familiar with the organization. However, at least two team members are required to complete the assessment. The score depends on more than one view of the business to be accurate.
Can any business get a Vixa score?
Businesses need at least one year of operating history to get a Vixa score. It’s not built for startups or pre-revenue companies.
Who will see the score?
Only you, unless you share it. If a partner invited you, they see nothing until you give them access.
How long do I have to complete it?
Your team has two weeks to complete the assessment. If a key participant is traveling or out for that stretch, wait to start. The business can shift underneath you, and the score reads best when everyone answers from the same moment.
How long does it take to get the baseline?
Plan on about 40 minutes for the CEO to get through every step. Executives need 25–30 minutes for their portion.
How much does it cost?
Getting your baseline costs nothing but your time. Using your score and working to improve it is $1,800 a year.
