The Science Behind What Makes a Business Ready to Scale
The Science of Business Building®
The decade-long effort to define what actually drives scale—backed by Gallup, grounded in data, and designed for second-stage businesses.
What we set out to solve
Why Do So Many Businesses Stall Between Startup and Scale?
Many businesses move past the startup phase but struggle to scale — over 2.3 million business builders face the same challenge.
Scaling takes more than effort; it takes the right capabilities. TrueSpace helps analyze and build the capabilities needed to be Scale-Ready™.
A Measurable Model
We conducted one of the largest longitudinal research projects ever done on second-stage businesses, including:
4 years
of Qualitative Field Research
150 businesses
2 years
of Quantitative Modeling
2,500+ businesses with Gallup
4 years
of Field Testing
Over 200 businesses
The Result
The Five Conditions Report — the result from our groundbreaking research in partnership with Gallup encapsulating data from nearly 2,500 business owners.
From Insight to Impact
We found that companies that scale don’t just work harder. They operate with structure—specifically, 12 interconnected systems that group into 5 measurable Conditions.
Assessed and measured using the 5 Conditions Framework®, creating a clear diagnostic of how a business is operating—and where it needs to improve.
Scale-Ready™ businesses have always been there.
Now we can see them clearly.
TrueSpace makes scale-readiness visible by measuring the systems, and certification signals to investors and service providers when businesses are ready for what’s next.
