Business Builder’s Field Guide
A comprehensive guide for second-stage businesses to understand and master the capabilities that drive scale.
The Field Guide is available to active members and isn’t currently available for order.
Please contact us if you would like to request a copy of the Field Guide.
Welcome to our Body of Work
We respectfully present our body of work. In the context of this Field Guide, “body of work” represents the decade-long journey we’ve undertaken to bring this resource to you. Over the past ten years, we’ve dedicated ourselves to researching, developing, and refining the methodologies and strategies you will find in these pages. This extensive effort has involved significant resources, empirical study, mathematical validation and patience … all aimed at creating a trusted and authoritative guide. Our goal is to provide you with a framework that not only imparts valuable knowledge but also empowers you to apply these insights effectively in your entrepreneurial journey. This Field Guide stands as a testament to our commitment and dedication, and we are excited to share it with you. Welcome to the culmination of our work – we hope it supports and inspires you as you embark on your expedition to predictable growth.
— The Team of TrueSpace
This Field Guide is for Business Builders
A quote from Captain Obvious: “Starting a business and building one are two different endeavors.” If you are currently attempting to build your business past its early startup phase, you will find good company across the nation. Approximately 2.1 million entrepreneurs wake each day finding themselves and their business in a stage past the early startup. This is new territory if you’ve just arrived at this place. Even though 40% of the nation’s workforce toils in businesses that are “building,” fewer people are excited about the work, the time, and the persistence needed to build versus start.
If you are a builder, you’ve no doubt experienced less attention and respect compared to startups. Startups are perceived as exciting and full of promise, often glamorized in media and popular culture. They are seen as the harbingers of innovation and disruption. In contrast, the steady, less glamorous work of building and sustaining a business rarely makes headlines, even though it is this work that drives long-term economic growth and stability.
Conditions
Systems
Elements
Embark on a journey to unravel the myth of rapid growth and uncover the untold story of true business success. With a decade of research and the development of the Five Conditions Framework™, we are certain to help you discover a better way to build the business you’ve always wanted.
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