The Scale-Ready Standard™

Turning overlooked businesses into scale-ready opportunities.

What We Do

TrueSpace is the first to define and build infrastructure around the scale-ready business segment—a newly visible, investable class of second-stage companies.

We help these businesses understand their capability to scale, strengthen where it matters, earn certification, and connect to the resources they need to grow.

Why it Matters

Over 2.3 million U.S. businesses sit between startup and scale. Most are invisible or overlooked by capital providers and underserved by traditional programs.
We’re giving them a second chance—with data, discipline, and a clear path forward.

Our Science

We spent 12 years in partnership with Gallup to answer one question:

What makes a business capable of scaling?

The result:

The 5 Conditions Assessment® (5CA)—a predictive tool that evaluates 12 operational systems within a business to determine growth capability.
This research has created the largest dataset ever compiled on second-stage firms, with over 3,000 companies assessed over a multi-year research program.

The Certification That Signals Readiness

Businesses that meet the Scale-Ready Standard earn TrueSpace Certification— a credential that signals proven operational capability and financial discipline, demonstrated over a minimum of four intentional quarters of development.

Our History

2014
  • Began qualitative research
2017
  • TrueSpace LLC formed
  • Qualitative research concluded
2018
  • Gallup project kickoff
  • 5 Conditions Framework™ developed
2019
  • Buildout of TrueSpace Development Center
2020
  • TrueSpace + Gallup Report
  • 5CA launch
  • Began accepting first members & partners
2021
  • Began field testing
  • Created TrueSpace Member Fund
2022
  • TrueHQ 1.0 (Claire)
  • Continued field testing
2023
  • Continued field testing
2024
  • Developed & published
    the Field Guide
  • Transition to affiliate / product model
  • Began build of TrueHQ 2.0
2025
  • Established advisory board
  • Raised 1st outside capital
  • The Scale-Ready Standard™
  • Service Provider Exchange
  • TrueHQ 2.1 (Trudy)